Wordy and Smith Copywriters
Expert copywriters and communications consultants.
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A little bromance in words.

A little bromance in words.

Xero

Global accounting firm Xero were on the cusp of some huge product, technology and workplace announcements, and needed help with the content rollout to customers and media. Everything from blogs and bylines, to video campaigns and conference scripts for their Xerocons — we got busy spreading the good word of how to make business more beautiful with Xero.

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American Express

Pairing corporate responsibility with a little fun and flair was the name of the game for global powerhouse, American Express, when we worked with them on a number of their commercial tenders and staff profiles. Known for being somewhat on the dry side, they wanted their copy to come across as approachable and authentic, helping them stand out from their competitors.

GoFundMe

GoFundMe is known for spreading the joy of philanthropy to the everyman — making it easier than ever to dig deep for the greater good. We helped them launch their charity community pages with a series of well-researched, long-form blog posts across a range of relevant charity topics. For these stories, good digital hygiene, as well as impactful, localised content was paramount.

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Morgans Consulting

Social media and recruitment are two things that normally, when put together, result in crickets - so Morgans Consulting were looking to get heads turning with social media copy that not only grabbed the attention of their recruitment prospects, but solidified their reputation as Melbourne’s leading specialist job hub.

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Watch Direct

For Australia’s largest online watch retailer, we helped their customers arrive in droves with timely (pun intended), beautifully-crafted and regular blog content - even getting them on the first page of Google for a number of highly competitive keywords. We also helped grow their Instagram following with regular, branded social media copywriting highlighting their product range, amplifying our blog efforts and sharing important company updates.

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Digital Marketer Bee

Whipping up and serving on a silver copy platter the totally hilarious personality of Bee Cuevas is no easy feat - but we managed. From end-to-end, we took Bee’s instructions to “go wild, lots of bee puns, and please be funny” and wrote ten full core and extra landing pages across her website for her business rebrand that garners her compliments every week. What a buzz.

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Cucina Della Terra

What do you get when you cross a feisty Bronx chef and the beautiful Tuscan countryside? Only the most amazing culinary experience to ever grace your tastebuds. Chef Gerri and and her fellow cooking extraordinaire, Jack, welcome many an experience-seeker every year on their bespoke tours, but were struggling to articulate their USP properly in their email marketing. That’s where we stepped in. Goodbye bland emails, hello opens and click-throughs as fresh as their just-rolled pasta dough. Now, that’s amore.

 

Testimonials

Testimonials

“Michelle is a beautiful content creator. She is creative and inquisitive. She quickly learned our brand voice and dove deep into creating beautiful stories from the most technical depths of the business. Very impressed with her ability to dig into a technical subject matter and create a really human story!”

- Abby Hempfling, Communications Director, Xero

“When I needed some quick help to increase our capacity and get content for a client website out of the door, Michelle was able to jump in and turn it around quickly, professionally, and with fantastic insights. She immediately understood the client's needs, asked the right questions, responded effectively to feedback, and turned the project around on time and on budget. I'm looking forward to working with her again in the future.”

- Rob Ruminski, Creative Director, GippsTech

“Michelle has written content for my website and I have never, ever felt so seen and understood by anyone before! What she wrote felt like it came from the depths of my soul and I am so very grateful to have someone be able to put into words what is so truly important for me in my work. It may only be the home page content so far, but I intend to have Michelle re-write the rest of my site to continue that amazing feel and connection perspective clients get when they read her work.”

- Anita Geary, Principal Therapist, Insight Therapies

“Michelle was an absolute joy to work with! She NAILED the flavour and tone I needed, was fast and efficient and knew exactly what my sales page needed to increase conversions, while still feeling warm and conversational. I'm so glad to have found Michelle and can't wait to work with her again soon.”

- Bonnie Bliss, Founder of Yoni Club

“It was an absolute pleasure working with Michelle. Her ability to understand both of my businesses so quickly and what I was trying to communicate, and turn a very basic brief into something truly amazing was awe-inspiring. Michelle created brand bibles for both of my businesses, which will be used for years to come to guide the team on all things brand and communications. Michelle also re-worked all of our website copy, including About Us, FAQs, Shipping information, and the home page, as well as creating product description templates so we can continue to implement this new structure in the future. The entire team loved working with Michelle and I couldn't recommend her highly enough.”

- Jodie Minto, CEO and Founder, iland co.

“Michelle is a dream to work with. She understood the brief quickly, provided expert advice to improve the project strategy, managed expectations like a pro and her skill level is amazing. Michelle’s writing flows and is a pleasure to read. I gave her a brief on brand style and brand voice and she killed it, but I can see that Michelle can also help me to develop these for future clients. Worth every cent - she nailed it ahead of deadline and took it a step further providing references to her previous jobs and other resources to communicate her vision for our design team. Just hire her already! You won’t regret it!”

- Fiona Campbell, CEO, Thought Penny

“Michelle has been fabulous to work with on our new wine business. She has taken the time to get to know our business and has really helped wrap extra creativity and clarity around our copy. I highly recommend Michelle’s copywriting services.”

- Kim McKee, Co-Founder, Greenskin Wine

“Michelle is one of the best. I used Wordy and Smith to help with sales converting emails and I'm so pleased I did. The small outlay for the return I have received (and ongoing) is a great investment. This has been the start of our relationship but I will be definitely coming back to Michelle for future projects. I'm so pleased I found her.”

- Katie Nicholas, Founder and CEO, Wedding Road

“Michelle was a dream to work with for a project with a quick turnaround time. We needed someone with a keen eye for detail, a fast worker and self starter with a deep understanding of SEO best practices. Michelle was all of this and more, offering recommendations to take the business to another level along the way. I am looking forward to working with Michelle again very soon.”

- Nicola Britton, Senior Regional Manager, GoFundMe Australia

“Thanks to Michelle I now have a professionally written LinkedIn page. Working with Michelle has been a pleasure, she explained the process, the requirements to deliver the project and planned out the timeline for implementation. Every milestone was delivered on time. I recommend Michelle to anyone who needs a professional writer.”

- Trent Ball, BSGM Essential Safety Measures

“Michelle is adept at probing business owners to understand their product or service, and turning their input into a meaningful and insightful message that is focused on providing value to the target customer. That's rarely an easy feat! Michelle is one of my favourite copywriters to work with and I highly recommend her to any business looking to win the hearts and minds of their target customers.”

- Liane Chase, CEO, FunnelAnimal

“Wordy and Smith was the best investment I made to my book. Having a professional to write copy for you is a huge advantage. Excellent service and professionalism all the way - I’d highly recommend them.”

- Ronaldo Fulieri, Author, The Superpower of Nutrition

“There was so much I felt and wanted to say to my customers, but struggled to put into words that would do the brand justice. Thank you for bringing to the world exactly what I wanted to say but a thousand times better - your words resonate so much with me and the brand. And what a delightful and fun journey it was too! Thank you for taking the time to listen to my message to produce the first draft, then again, so patiently, to refine the second draft.”

- Sheena Yee, SuperFlyHoney Polewear

“I found Michelle online when I was looking for a copywriter to virtually join my team writing about cryptocurrency, and I haven't looked back since. She's an amazing writer, with a natural flair for engaging and interesting copy. She got our brand voice straight away and she's sooo easy to work with! We've also used her to write press releases which have landed us national and international coverage and she's always been there to get us out of a communications pickle. Love working with her, you won't look back!”

- Jelena Golubeva, Cointraffic

“I highly recommend Michelle! She is a conversion-copywriter genius. She did most of our website copywriting and the results were outstanding. People stay longer on every page of our website and have fun reading it. One of the specific pieces of feedback we got was that the copywriting was witty and entertaining, yet persuasive. Can't wait for our next project .”

- Bee Cuevas, Digital Marketer Bee

“Michelle has been fantastic - from the first call, I knew she was the right fit to help me with my website revamp, and ongoing content marketing. She jumped on a strategy call from the get go, really listening to my needs, then rewrote all of my website copy. It was pretty much there from the first draft! My website now feels so much more alive and tuned in to who I am. I love having her help with my emails, YouTube videos, blogs and having her help keep me on-track to producing regular, great content is awesome, my clients are loving it. I’d recommend Michelle and Wordy and Smith to anyone!”

Chelsey Benzel, Chelsey Benzel Coaching

“Michelle is one of the best writers I've worked with. She nailed the tone and delivered work above my expectations. I would readily hire her again and cannot recommend her work highly enough. Just hire her!”

- Maryann Separovic, Morgans Consulting

“Is her profile picture a sparkler or firecracker? After meeting and working with Michelle I'd say it's both. Her creative side puts pop, crackle and fun onto a page in the most unexpected way. After many unsuccessful attempts searching for someone who could transform an idea into words with visuals, finding Michelle was the equivalent of striking gold. Aside from her skill, Michelle is straightforward, honest and will deliver as she specifies. I am looking forward to a great relationship. She's in high demand, so be prepared! The wait will pay off.”

- Geraldine Sarnataro, Cucina Della Terra

“Michelle is an all-round rock star that knows how to make things happen.”

- Elie Shuggi, eBay, Loocl

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